SPREADING
GOOD VIBES
Our Story
In 2019, our founder established Goodmood Studio in Melbourne with a simple yet strong belief: marketing isn’t just about selling products—it’s about conveying emotions, building connections, and crafting beautiful experiences.
We discovered that when brands can truly touch hearts, they gain the power to change the world. Since then, we’ve been committed to helping every partner brand find their own “good mood”.
OUR WORK
Goodmood is a Melbourne-based integrated marketing and creative agency, dedicated to bridging brands between China and Australia. Whether you're a Chinese brand looking to expand into the Australian market, or an Australian business aiming to enter China, we help you build presence, drive engagement, and accelerate growth across borders.
Our core services span marketing strategy, creative content production, public relations, media communication, and e-commerce operations. With deep understanding of both Chinese and Australian cultural contexts, ensuring your brand message resonates across markets.
Backed by a seasoned and multicultural team of international marketing experts, creative professionals, and video production specialists, Goodmood combines local insights with global perspectives. We deeply understand both Chinese and Australian cultural contexts, ensuring your brand message resonates and influences effectively.
At Goodmood, we're more than marketers — we're curious connectors, creative translators, and cultural navigators. We believe impactful marketing isn't just about telling a good story — it's about crafting the right message, reaching the right audience, and creating real value for your brand.
CORE SERVICES
Full-spectrum Solutions
From brand strategy to digital marketing, we provide a complete marketing ecosystem to help brands achieve sustainable growth.
Brand Strategy
Comprehensive brand strategy development including market positioning, brand identity, and competitive differentiation.
PR & Events
Full-service PR and event planning including media relations, press releases, and experiential marketing campaigns.
Data Analytics
Data-driven insights and analytics to measure campaign performance and optimize marketing ROI.
Social Media
Comprehensive social media management across platforms to build engaged communities and drive brand awareness.
Digital Marketing
Full-spectrum digital marketing solutions including SEO, SEM, and automated campaigns to drive growth.
Creative Content
High-quality creative content production including video, design, and copywriting tailored for digital channels.
CORE SERVICES
Full-spectrum Solutions
From brand strategy to digital marketing, we provide a complete marketing ecosystem to help brands achieve sustainable growth.
Brand Strategy
Comprehensive brand strategy development including market positioning, brand identity, and competitive differentiation.
PR & Events
Full-service PR and event planning including media relations, press releases, and experiential marketing campaigns.
Data Analytics
Data-driven insights and analytics to measure campaign performance and optimize marketing ROI.
Social Media
Comprehensive social media management across platforms to build engaged communities and drive brand awareness.
Digital Marketing
Full-spectrum digital marketing solutions including SEO, SEM, and automated campaigns to drive growth.
Creative Content
High-quality creative content production including video, design, and copywriting tailored for digital channels.
PROCESS
ANALYSIS
Deep dive into your brand needs and objectives
STRATEGY
Develop customised solutions
EXECUTION
Implementation and continuous optimisation
ANALYSIS
Deep dive into your brand needs and objectives
STRATEGY
Develop customised solutions
EXECUTION
Implementation and continuous optimisation
FAQS
How long does the service typically take?
Depending on project complexity, typically 2-6 months. We provide accurate timeline estimates during initial consultation.
Do you provide ongoing support?
Yes, we provide post-project maintenance support and performance monitoring services.
How do you ensure service quality?
We establish clear KPIs and milestone checkpoints with regular progress and results reporting.
Why Choose Goodmood?
- ✦Cross-cultural expertise between China and Australia
- ✦Data-driven strategies with creative excellence
- ✦Proven track record with 100+ successful projects
98%
Client Satisfaction Rate